Provide honest feedback :)

The design is bold and attention-grabbing. With the glowing words, the rainbow spectra, the pink on black, and the spinning animations, there is not much chance for the eye to rest. I would consider brightening the site (dark text on a bright background is easier to read), and using a smaller number of memorable visual details.

The brighter sections that pop up when you click a service are nicely designed. There is a good amount of white space and the experience is inviting. I've heard that since people learn how to use the web by using other people's websites, it's usually not a good idea to try to teach someone a new way to navigate a site, since this is usually too demanding, and people have little time. I would stick with conventions that work, and modify them a little to add a personal touch. For example, you have a testimonial carousel, which is a convention, but the navigation bar uses hearts, which confused me. (At first the glowing heart looked like a rating of "one heart out of three" to me.) I don't think you lose anything by sticking with something more familiar. Also, in that part of the site, I think you want the reviewers to speak for themselves, so you probably don't want to frame their words by adding, implicitly, "look how much they love me!" Maybe mention the firms these people work for? The carousel seems designed to look like it has more than three items, but this is easily discovered, which is an unusual experience. Sticking with the convention rather than adapting it (which involves risk) might be the way to go.

The font that loads in my browser is the default sans-serif font (Helvetica, for me) though I think a different font ("CircularStd"?) might be intended, and is not loading for me, for some reason. Dark blue words on black are hard for me to read. For choosing colors I would use coolors.co or some other color scheme generator which will help you find colors that work well together. Stick with one primary color and an accent color, and use the other colors sparingly.

It would be natural to mention your name in the opening paragraph: "I'm [first name or full name], a Lancashire-based..." I'm not sure about the way your photo is placed in a circle; something seems unusual about it, perhaps because part of your head is cut off.

Is "LJ Digital" the name of the firm? If not, the logo is not entirely clear.

I think that ".expert" as a domain name is a bit of risk, since it's not as familiar as ".com" (even to techies), which may produce a negative initial impression. (I'm speaking as someone using a ".school" domain that carries the same risk.)

For me, the "backdrop-filter: blur" technique doesn't add too much and feels a bit gimmicky. It may draw attention away from the main things you want your customers to see.

The picture under "I'll help your business thrive" is beautiful.

The way the line with dots changes as you navigate the site is clever.

I hope you succeed. You have a thoughtful, multiprong business and I've enjoyed browsing your site this afternoon - thank you.

John Kavanagh - freelance front end developer

Some thoughts, if it's not too late:

  • The all caps in the footer is lovely. I don't know why people write "All rights reserved". If you google this phrase, you'll see that it's not necessary.
  • I don't see how to move between items in the testimonial carousel. I'm not sure all of the links to LinkedIns are correct - one of them said Simon but when I clicked it led to a Clive. "Simon, Co-founder" is underspecific.
  • I like your take on the hamburger button.
  • Sometimes the headline says "senior" web dev, sometimes "freelance" web dev, which is a little confusing.
  • I'm not sure about the peeking-through-the-letterbox approach to your photo.

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